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Challenge
The client lacked a cohesive brand identity and faced difficulties in appealing to bigger clients. There was a pressing need for a comprehensive branding solution that could establish Joysun Solar as a reputable and professional entity in the solar energy market.
Discovery & Research
The initial consultation with Joysun Solar revealed their desire to expand their client base by establishing a strong brand presence. The goal was to create a professional image that would attract larger clients and convey their expertise in the solar energy sectors An in-depth analysis of the solar energy market was conducted to understand industry trends, competitor strategies, and customer preferences. This research was pivotal in informing the branding strategy to ensure Joysun Solar stood out in a competitive market.
Naming and Tagline
The name “Joysun Solar” was already established, reflecting a positive and sunny disposition aligned with the solar energy field.
brand colors
& Logo Design
A color scheme of green, orange, and accents of yellow was chosen to represent sustainability, energy, and innovation. The logo design incorporated a globe with a solar panel pattern, a leaf, and an electricity shape, symbolizing green energy and Joysun Solar’s commitment to sustainable solutions.
Results and Impact
Joysun Solar reported significant improvements in their ability to attract and retain larger clients. The new branding and marketing materials were well-received, with the client stating, “The rebranding effort has greatly enhanced our professional image and allowed us to connect with bigger clients.” The new business cards and social media graphics have been instrumental in our marketing efforts.”
